Monthly Archives: January 2015

Analyzing Commercials Activity

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25 Commercials and Questions

• Show the commercials to your students using the links provided
• Students will answer a series of questions for each commercial
• I have shown/tested these commercials with many classes (some for several years)
• They are exciting, funny and definitely grab students’ attention

This has been one of my best selling lessons that I have now made available for FREE!  Click on the link below to download a free PowerPoint and PDF copy of this lesson.

https://www.teacherspayteachers.com/Product/Analyzing-Commercials-Activity-820973

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Commercial #1 – Sketchers Go Run

Commercial #2 – Pepsi Max I’m Good

Commercial #3 – Dodge Durango Anchorman

 

Doritos Crash the SuperBowl (Marketing Lesson)

crash the superbowl

  • For eight years, Doritos fans have created amazing advertisements to “Crash the Super Bowl”
  • This year (2015) – One fan will see their ad aired during the Super Bowl, receive $1 million dollars and get a job with Universal Pictures to help bring major motion pictures to life.
  • This is an amazing marketing strategy for many reasons.  Here are a few…
  • #1.  It gets people talking about and engaged in the product
  • #2.  It draws people to the Doritos Website to watch the videos
  • #3.  Customer reviews are usually more effective than the company saying it themselves
  • Show your students some of the Finalist videos and the How it Works video
  • Ask your students, why do they think this is such an effective marketing strategy for Doritos?

LInk to Finalists videos page

https://crashthesuperbowl.doritos.com/finalists

Link to How it Works video

https://crashthesuperbowl.doritos.com/how-it-works

Crowdfunding and Kickstarter

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  • Crowdfunding is the process of asking huge groups of people to pool their cash and finance the creation of a project
  • Kickstarter.com is a funding platform for creative projects
  • Filmmakers, musicians, artists and designers spend weeks building their project pages and shooting their videos
  • In many cases the products have raised hundreds of thousands of dollars
  • When they’re ready, creators launch their projects and share it with their community

Example of a product on Kickstarter – Romo

Romo is the “smartphone robot for everyone”

Romo has crowdfunded on Kickstarter two times.  It initially raised $114,796.  After redesigning the robot, they launched a second campaign and raised an additional $170,034.

Click on the image below to go to the Kickstarter.com page and watch the video…

Romo

https://www.kickstarter.com/projects/peterseid/romo-the-smartphone-robot-for-everyone?ref=nav_search

Example #2 (Noke)

Noke is the “worlds first bluetooth padlock”.  It raised $652,828 on Kickstarter

Click on the image below to go to the Kickstarter.com and watch the Noke video…

noke

https://www.kickstarter.com/projects/fuzdesigns/noke-the-worlds-first-bluetooth-padlock?ref=nav_search

 

Marketing Lessons about YouTube

#1.  Corey Vidal – YouTube Sensation

  • Corey shot a Star Wars/Matrix inspired video around the halls of E.L. Crossley Secondary School while attending as a high school student in 2004.
  • Started making YouTube videos in 2006.  For 2 years, he did not make any money. YouTube was not offering advertisements at that time.
  • His first video was uploaded to YouTube because he wanted to share a video with a friend.  It got 500 views overnight and he was amazed.
  • YouTube started monetizing the site.  Made $4 his first month.  Finally got a check for $100 after several months.
  • One video went viral and he made $50,000.
  • YouTube splits the revenues from ads with video creators.
  • You have to make sure there is no copyright infringements.  You have to create everything in the video yourself.  If there is a song you didn’t create- even one second – YouTube will not allow you to have ads.
  • Last year (2014), Corey realized a lifetime dream by partnering with Lucas Films and filmed a trailer “Clash At The Cantina” at Lucas Studios in L.A to promote the upcoming Star Wars film.

 

#2 YouTube’s highest paid star unboxes Disney toys

Link to article

https://ca.finance.yahoo.com/news/youtube-s-highest-paid-star-is-a-woman-who-unboxes-disney-toys-062606350.html

  • YouTube allows content creators to monetize their videos through their “YouTube Partner Program”
  • This means ads will play before or during a video.
  • Some of the top earners include Taylor Swift, EMI Music, and the WWE.
  • However, the person that makes the most money is a woman who makes videos of herself unboxing Disney toys.  ($4.9 million in 2014)

Example – Play Doh Sparkle Princess Video

Top Hacker Shows Us How It’s Done

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Speaker – Pablos Holman (Tedx Talk)

This is a really interesting video about Computer Crime.  (Note: it may not be appropriate for all grade levels)

Summary Points

  • Hotel Television – Control your TV or other people’s hotel room TV’s
  • Hacker Bot – Drives around and finds Wifi user information
  • MySpace – added javascript to add 1 million friends in 24 hours
  • Vehicles are now PC’s
  • Now using technology to fight Malaria by zapping mosquitos

What is the internet…really? (Ted.com Video Lesson)

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  • More and more of our lives are spent on-line and surfing the internet.
  • I can draw a picture of a cell phone.
  • However, what would you draw to show someone the internet? (Think of 10 things to draw to represent the internet and list them on your page.)

Begin showing the video now

  • How has your view of the internet changed after watching this video? Explain. How did your 10 pictures compare with how the internet is portrayed in this video?