Monthly Archives: January 2015

Analyzing Commercials Activity


25 Commercials and Questions

• Show the commercials to your students using the links provided
• Students will answer a series of questions for each commercial
• I have shown/tested these commercials with many classes (some for several years)
• They are exciting, funny and definitely grab students’ attention

This has been one of my best selling lessons that I have now made available for FREE!  Click on the link below to download a free PowerPoint and PDF copy of this lesson.


Commercial #1 – Sketchers Go Run

Commercial #2 – Pepsi Max I’m Good

Commercial #3 – Dodge Durango Anchorman


Doritos Crash the SuperBowl (Marketing Lesson)

crash the superbowl

  • For eight years, Doritos fans have created amazing advertisements to “Crash the Super Bowl”
  • This year (2015) – One fan will see their ad aired during the Super Bowl, receive $1 million dollars and get a job with Universal Pictures to help bring major motion pictures to life.
  • This is an amazing marketing strategy for many reasons.  Here are a few…
  • #1.  It gets people talking about and engaged in the product
  • #2.  It draws people to the Doritos Website to watch the videos
  • #3.  Customer reviews are usually more effective than the company saying it themselves
  • Show your students some of the Finalist videos and the How it Works video
  • Ask your students, why do they think this is such an effective marketing strategy for Doritos?

LInk to Finalists videos page

Link to How it Works video

Crowdfunding and Kickstarter


  • Crowdfunding is the process of asking huge groups of people to pool their cash and finance the creation of a project
  • is a funding platform for creative projects
  • Filmmakers, musicians, artists and designers spend weeks building their project pages and shooting their videos
  • In many cases the products have raised hundreds of thousands of dollars
  • When they’re ready, creators launch their projects and share it with their community

Example of a product on Kickstarter – Romo

Romo is the “smartphone robot for everyone”

Romo has crowdfunded on Kickstarter two times.  It initially raised $114,796.  After redesigning the robot, they launched a second campaign and raised an additional $170,034.

Click on the image below to go to the page and watch the video…


Example #2 (Noke)

Noke is the “worlds first bluetooth padlock”.  It raised $652,828 on Kickstarter

Click on the image below to go to the and watch the Noke video…



Top Hacker Shows Us How It’s Done



Speaker – Pablos Holman (Tedx Talk)

This is a really interesting video about Computer Crime.  (Note: it may not be appropriate for all grade levels)

Summary Points

  • Hotel Television – Control your TV or other people’s hotel room TV’s
  • Hacker Bot – Drives around and finds Wifi user information
  • MySpace – added javascript to add 1 million friends in 24 hours
  • Vehicles are now PC’s
  • Now using technology to fight Malaria by zapping mosquitos

What is the internet…really? ( Video Lesson)


  • More and more of our lives are spent on-line and surfing the internet.
  • I can draw a picture of a cell phone.
  • However, what would you draw to show someone the internet? (Think of 10 things to draw to represent the internet and list them on your page.)

Begin showing the video now

  • How has your view of the internet changed after watching this video? Explain. How did your 10 pictures compare with how the internet is portrayed in this video?