Marketing Lessons about YouTube

#1.  Corey Vidal – YouTube Sensation

  • Corey shot a Star Wars/Matrix inspired video around the halls of E.L. Crossley Secondary School while attending as a high school student in 2004.
  • Started making YouTube videos in 2006.  For 2 years, he did not make any money. YouTube was not offering advertisements at that time.
  • His first video was uploaded to YouTube because he wanted to share a video with a friend.  It got 500 views overnight and he was amazed.
  • YouTube started monetizing the site.  Made $4 his first month.  Finally got a check for $100 after several months.
  • One video went viral and he made $50,000.
  • YouTube splits the revenues from ads with video creators.
  • You have to make sure there is no copyright infringements.  You have to create everything in the video yourself.  If there is a song you didn’t create- even one second – YouTube will not allow you to have ads.
  • Last year (2014), Corey realized a lifetime dream by partnering with Lucas Films and filmed a trailer “Clash At The Cantina” at Lucas Studios in L.A to promote the upcoming Star Wars film.


#2 YouTube’s highest paid star unboxes Disney toys

Link to article

  • YouTube allows content creators to monetize their videos through their “YouTube Partner Program”
  • This means ads will play before or during a video.
  • Some of the top earners include Taylor Swift, EMI Music, and the WWE.
  • However, the person that makes the most money is a woman who makes videos of herself unboxing Disney toys.  ($4.9 million in 2014)

Example – Play Doh Sparkle Princess Video