Tag Archives: Marketing lesson

Doritos Crash the SuperBowl (Marketing Lesson)

crash the superbowl

  • For eight years, Doritos fans have created amazing advertisements to “Crash the Super Bowl”
  • This year (2015) – One fan will see their ad aired during the Super Bowl, receive $1 million dollars and get a job with Universal Pictures to help bring major motion pictures to life.
  • This is an amazing marketing strategy for many reasons.  Here are a few…
  • #1.  It gets people talking about and engaged in the product
  • #2.  It draws people to the Doritos Website to watch the videos
  • #3.  Customer reviews are usually more effective than the company saying it themselves
  • Show your students some of the Finalist videos and the How it Works video
  • Ask your students, why do they think this is such an effective marketing strategy for Doritos?

LInk to Finalists videos page


Link to How it Works video


Crowdfunding and Kickstarter


  • Crowdfunding is the process of asking huge groups of people to pool their cash and finance the creation of a project
  • Kickstarter.com is a funding platform for creative projects
  • Filmmakers, musicians, artists and designers spend weeks building their project pages and shooting their videos
  • In many cases the products have raised hundreds of thousands of dollars
  • When they’re ready, creators launch their projects and share it with their community

Example of a product on Kickstarter – Romo

Romo is the “smartphone robot for everyone”

Romo has crowdfunded on Kickstarter two times.  It initially raised $114,796.  After redesigning the robot, they launched a second campaign and raised an additional $170,034.

Click on the image below to go to the Kickstarter.com page and watch the video…



Example #2 (Noke)

Noke is the “worlds first bluetooth padlock”.  It raised $652,828 on Kickstarter

Click on the image below to go to the Kickstarter.com and watch the Noke video…




Marketing Lessons about YouTube

#1.  Corey Vidal – YouTube Sensation

  • Corey shot a Star Wars/Matrix inspired video around the halls of E.L. Crossley Secondary School while attending as a high school student in 2004.
  • Started making YouTube videos in 2006.  For 2 years, he did not make any money. YouTube was not offering advertisements at that time.
  • His first video was uploaded to YouTube because he wanted to share a video with a friend.  It got 500 views overnight and he was amazed.
  • YouTube started monetizing the site.  Made $4 his first month.  Finally got a check for $100 after several months.
  • One video went viral and he made $50,000.
  • YouTube splits the revenues from ads with video creators.
  • You have to make sure there is no copyright infringements.  You have to create everything in the video yourself.  If there is a song you didn’t create- even one second – YouTube will not allow you to have ads.
  • Last year (2014), Corey realized a lifetime dream by partnering with Lucas Films and filmed a trailer “Clash At The Cantina” at Lucas Studios in L.A to promote the upcoming Star Wars film.


#2 YouTube’s highest paid star unboxes Disney toys

Link to article


  • YouTube allows content creators to monetize their videos through their “YouTube Partner Program”
  • This means ads will play before or during a video.
  • Some of the top earners include Taylor Swift, EMI Music, and the WWE.
  • However, the person that makes the most money is a woman who makes videos of herself unboxing Disney toys.  ($4.9 million in 2014)

Example – Play Doh Sparkle Princess Video